Experiment Driven Product Innovation

Download our presentation, canvas and experimentation toolkit!

Presentation & Resources

Download the presentation and resources below.


Organizations need a way to test new ideas and fast, kill ideas that don’t work and iterate on the ones that show more promise. In 2017, IDEO studied innovation in over 100+ companies and found that when teams iterate on five or more different solutions, they are 50% more likely to launch a product or service successfully.

The practice of continuous product improvement and innovation is a cycle of experimentation, where teams rapidly test leap-of-faith assumptions and get evidence to support key business decisions, ultimately, helping to build consensus and collaborate more effectively with stakeholders.

A common challenge is having the discipline to identify, test and track progress towards innovation and making the cycle of experimentation and learning a key practice on any team.


  • Workshop Presentation
  • Sample Experiments Kit
  • The Experimentation Cycle
  • Product Innovation Canvas